Founder
Founder of Softbooq, Everbright & Co.
Softbooq started with my father's business. He asked me to find a tool to help run it, so I went looking. Everything I found was either too expensive and too complex for a small business to actually use, or cheap but so basic and dated that it offered nothing close to a modern experience. Nothing sat in the middle: affordable, simple, and genuinely modern.
So I decided to build it. The idea was small at first, just something to help one business run better. But the more I worked on it, the clearer it became that countless small and medium businesses face the same gap. Softbooq grew into one platform to run a whole business, finance, HR, projects and more, priced so it doesn't break the bank and designed to feel as approachable as the apps people already use every day.
I had carried this idea since 2016, back to when I worked in my family's business before moving to Germany. I just didn't have the skills to build software then. Modern tools changed that, and let me finally bring it to life. The name Everbright & Co. comes from that family business. It is where all of this began.
Today I work as a financial accountant while building Softbooq. My background spans IT management and financial controlling, with an MSc in International Business and Digital Transformation Management. That mix of finance and technology is exactly what an ERP has to get right, and it is why I am building one.
A simple, affordable ERP that lets small and medium businesses manage finance, HR, projects and more in one place, without the cost or complexity of legacy systems.
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